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New Google Social Analytics

From the Google Analytics website, go there and check it out, important info:

About Social Analytics

 

Measure the value of social media with Google Analytics

 

A new set of Social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You’ll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your account.

 

Export and share reports Exporting […]

By |May 2nd, 2012|social media, social media services|0 Comments

Be Captain Of Your Destiny – Not Prisoner Of Wishful Thinking

The following is a guest post by Mike Troiano. Mike is a former New York ad man turned venture-funded entrepreneur, now a Principal at Boston-based Holland-Mark. You can follow him on Twitter at @miketrap, and connect with him elsewhere through About Me.

It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough through experience.

To win, an entrepreneur needs the conviction to overcome inertia. People have gotten along just fine without whatever it is you hope to sell them. Fact is your early attempts to convince them otherwise will almost always fail, […]

By |May 2nd, 2012|marketing|0 Comments