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Half of enterprises wasting money on social media

Gartner says just doing social media is not enough, it must be part of broader plan
By Brandon Butler | Published: 14:17 GMT, 08 May 12 | Network World US
Social media campaigns are a waste of money for most businesses according to Gartner, which says most companies are not getting a positive return on investments by not linking their social strategy to measurable business objectives.

A new study released this week from the technology consultancy says that half of Fortune 1000 companies will not receive a worthwhile ROI on their social media strategies this year. The rather basic advice to get more bang for your social media […]

The complicated nature of online friendships

A blog post by Margie Clayman

The year 2012 is still pretty young, but already it’s been hard on a lot of people I care about. One friend has lost a parent, another is coming close to the same fate. A friend has been diagnosed with a disease, many friends are without money. Some friends are miserable in their jobs and are wanting nothing else apart from change. Other friends would give anything to have any job at all.I know all of these things, but for the most part, I’ve never met any of these people in “real life.” In fact, in […]

By |May 2nd, 2012|facebook, social media|0 Comments